Your privacy is our priority. Learn how we protect your information and maintain the highest standards of data security.
1. Introduction
Belomar LLC ("Company", "we", "us", or "our"), doing business as Luna AI, provider of Luna AI (the "Service"), is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, and safeguard your information when you use our AI-powered virtual answering service for dental and medical practices. Our Service includes advanced features such as HIPAA-compliant voice processing, automated appointment booking, practice management system integrations, and intelligent lead capture. We've designed this policy to help you understand our practices and to inform you about your privacy rights and choices. Our Service can be accessed at https://lunaai.com. By accessing or using our Service, you agree to this Privacy Policy and our Terms of Service. If you do not agree with any part of these terms, please do not use our Service.
2. Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Belomar LLC, doing business as Luna AI, located in Florida, United States.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: Florida, United States
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual. This may be subject to various state privacy laws including but not limited to CCPA/CPRA for California residents.
Protected Health Information (PHI) means individually identifiable health information that is transmitted or maintained in any form or medium by a Covered Entity or Business Associate, subject to HIPAA regulations.
Service refers to Luna AI's AI-powered virtual answering service, including voice processing, appointment booking, practice management integrations, and lead capture features.
Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service.
State Privacy Laws refers to various state-specific privacy regulations that may apply to the processing of Your personal information, including but not limited to the Florida Information Protection Act, California Consumer Privacy Act (CCPA), and other applicable state privacy laws.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
Voice Data refers to audio recordings, transcripts, and related metadata from calls handled by our AI answering service.
Website refers to Luna AI, accessible from https://lunaai.com
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
3. Information We Collect
Personal Information
When you use our Service, we collect information that can identify you ("Personal Information"), which may include:
Contact Information: We collect basic details such as your name, email address, phone number, and business address when you register for our Service or request information about our offerings.
Practice Information: We gather information about your dental or medical practice, including operational hours, staff details, scheduling preferences, practice management systems in use, and integration configurations for systems like OpenDental, Dentrix, Eaglesoft, and CareStack.
Voice Data and Communications: Our Service records and processes:
Audio recordings of calls handled by our AI answering service
Call transcripts and conversation logs
Call metadata (time, duration, participants)
Patient communication preferences and history
Payment Information: For billing purposes, we collect payment details through our secure payment processors. We do not store complete credit card information on our servers.
Healthcare-Related Information
As a service provider to dental and medical practices, we may process Protected Health Information (PHI) as defined by HIPAA. This includes:
Patient appointment information
Basic patient contact details
Communication records
Other health-related information shared during calls
We handle all PHI in accordance with HIPAA requirements and maintain appropriate Business Associate Agreements (BAAs) with our practice clients.
Technical Information
Our Service automatically collects certain technical information about how you access and use our Service, including:
Device Information: The type of device, operating system, and browser you use
Usage Details: How you interact with our Service, including features used and time spent
Log Data: IP addresses, access times, error logs, and performance data
Location Information: General location based on IP address or timezone settings
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience and collect usage data. These technologies help us:
Remember your preferences and settings
Maintain your session security
Understand how you use our Service
Improve our features and performance
You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some features of our Service.
4. How We Use Your Information
Primary Uses
We use the information we collect to:
Provide and Operate our Service
Process incoming calls through our AI answering service
Manage appointments and schedules
Facilitate practice-patient communications
Maintain and improve our AI systems
Improve and Personalize the User Experience
Customize the Service to your preferences
Analyze usage patterns to enhance features
Train our AI models using anonymized data
Develop new capabilities and services
Communicate with You
Send service updates and notifications
Provide technical support
Respond to your inquiries
Share important account information
Maintain Security and Compliance
Protect against unauthorized access
Ensure HIPAA compliance
Meet regulatory requirements
Prevent and detect fraud
5. Information Sharing and Disclosure
Service Providers
We work with trusted third-party service providers who assist us in operating our Service, conducting our business, or serving our users. These partners may have access to your information only to perform these tasks on our behalf and are contractually obligated to protect your information. Our service providers include:
Cloud infrastructure providers
Voice and telephony services
Practice management system integrations
Payment processors
Analytics services
Healthcare Information Sharing
As a Business Associate under HIPAA, we handle Protected Health Information (PHI) with the utmost care. We only share PHI:
As authorized by your Business Associate Agreement
When required by law
With your explicit permission
For providing our contracted services
We maintain signed Business Associate Agreements (BAAs) with all relevant service providers who may have access to PHI.
Legal Requirements
We may disclose your information if required to do so by law or if we believe such action is necessary to:
Comply with legal obligations
Protect our rights, property, or safety
Protect the personal safety of users or the public
Defend against legal claims
Business Transfers
If our company is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your information.
6. Data Security and Protection
Security Measures
We implement comprehensive security measures to protect your information, including:
End-to-end encryption for data transmission
Secure cloud infrastructure with access controls
Regular security audits and assessments
Employee training on security and privacy
Incident response procedures
Continuous monitoring systems
Data Storage and Retention
We retain your information only as long as necessary to:
Provide our services
Comply with legal obligations
Resolve disputes
Enforce our agreements
For healthcare-related information, we follow HIPAA retention requirements and your Business Associate Agreement terms.
7. Your Privacy Rights
General Rights
All users have the right to:
Access their personal information
Correct inaccurate data
Request deletion of their information
Opt-out of certain data sharing
Receive their data in a portable format
State-Specific Privacy Rights
For Florida Residents
As our company is based in Florida, we comply with all applicable Florida privacy and data protection laws, including the Florida Information Protection Act.
For California Residents
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights, including:
The right to know what personal information is collected
The right to delete personal information
The right to opt-out of the sale of personal information
The right to non-discrimination for exercising these rights
To exercise your California privacy rights, please contact us at privacy@lunaai.com.
Healthcare Privacy Rights
As a Business Associate under HIPAA, we respect and protect your rights regarding healthcare information, including:
The right to access PHI
The right to request amendments
The right to receive an accounting of disclosures
The right to request restrictions
The right to confidential communications
8. Third-Party Services and Integrations
Practice Management Systems
Our Service may integrate with various dental and medical practice management systems to provide seamless appointment scheduling and management. These integrations are implemented with appropriate security measures and in compliance with HIPAA requirements.
Links to Other Websites
Our Service may contain links to other websites not operated by us. We are not responsible for the privacy practices of these third-party websites. We encourage you to review their privacy policies before providing any personal information.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by:
Posting the new Privacy Policy on this page
Sending an email notification to the primary contact on your account
Providing notice through our Service
The updated Privacy Policy will be effective immediately upon posting unless otherwise stated.
10. Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact us at: